AP Voter Poll Aims to Explain Voter Motivations
The Associated Press uses the AP Voter Poll, conducted by SSRS, to gather insights into voter motivations and issue sentiments, looking beyond election outcomes to understand the “how” and “why” behind voting patterns.

Tyler Longview, TX, October 28, 2026 —
The Associated Press uses the AP Voter Poll, conducted by SSRS, to gather information about voters’ motivations and views on issues. The poll is intended to look beyond election outcomes and provide insight into how and why people vote.
The description of the poll emphasizes voter sentiment and motivations rather than simply reporting who won an election. It does not provide poll results, identify a particular election or describe which issues were included. No dates, sample size, survey questions or findings were provided.
The available information also does not explain how the poll is conducted, how respondents are selected or how its results are analyzed. Those details cannot be established from the description alone. It identifies SSRS as the organization conducting the poll and the Associated Press as the outlet using it.
Without specific results or methodological information, the poll’s stated role is limited to offering insight into voter motivations and issue sentiment. The description does not support conclusions about what voters currently think, why particular groups vote as they do or how the poll’s findings may compare with election outcomes.
Story summarized from the original created by LINLEY SANDERS and ROBERT YOON, Associated Press on www.ketk.com, see more information here.
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