Cruz-Supporting Super PAC Plans Spanish-Language Ads Targeting Talarico
A super PAC supporting Ted Cruz is launching a seven-figure statewide Spanish-language ad campaign targeting James Talarico in the Texas U.S. Senate race, focusing on past comments about gender and sexuality.
Tyler Longview, TX, October 16, 2026 —
A super PAC supporting Ted Cruz is launching a seven-figure Spanish-language advertising campaign across Texas that targets James Talarico, according to the available summary of the effort. The ads are focused on past comments by Talarico about gender and sexuality.
The campaign is described as statewide and directed at the Texas U.S. Senate race. The summary does not identify the super PAC, give an exact spending amount, or say when the ads will begin airing. It also does not specify which platforms or media outlets the campaign will use.
The past comments at the center of the advertising effort are not quoted or described in detail in the information provided. As a result, the specific statements being referenced and the way the ads characterize them are unclear. No response from Talarico or Cruz is included.
The information available does not provide details about the campaign’s production, its intended audience beyond Spanish-language viewers statewide, or whether additional advertising is planned. It also does not say whether the super PAC has released the ads publicly. Those details remain unspecified.
The confirmed scope is limited to a seven-figure statewide Spanish-language effort supporting Cruz and targeting Talarico, with a focus on Talarico’s past comments on gender and sexuality. Further specifics, including the group’s identity, exact budget, timing and the statements cited, were not provided.
Story summarized from the original created by Gabby Birenbaum (The Texas Tribune) on www.ketk.com, see more information here.
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