Tyler Longview, TX, November 6, 2026 — The Junior League of Tyler is presenting its 48th annual Mistletoe & Magic holiday market, an event anticipated by many as the unofficial start to the holiday season. The market is being held at the W.T. Brookshire Conference Center, providing a central location for attendees to explore a wide array of seasonal offerings.

This year’s Mistletoe & Magic market boasts participation from over 70 specialty merchants. These vendors are set to display and sell unique gifts and decorations, catering to a variety of tastes and needs as shoppers prepare for the upcoming holidays. The selection is expected to include handcrafted items, festive decor, and other curated goods.

In addition to the shopping opportunities, the event is scheduled to feature entertainment and various activities. These elements are designed to enhance the visitor experience, creating a festive atmosphere for families and individuals alike. Specific details regarding the entertainment lineup and activities were not provided in the summary.

A significant aspect of the Mistletoe & Magic market is its charitable component. Proceeds generated from the event will be directed towards supporting various Smith County nonprofits. The Junior League of Tyler organizes this market annually with the goal of contributing to the local community through its fundraising efforts and by providing resources to organizations that serve the area.

The 48th iteration of this long-standing tradition continues the League’s commitment to community engagement and support. The W.T. Brookshire Conference Center serves as the venue for these efforts, facilitating the gathering of merchants, shoppers, and community members for a common cause.


Story summarized from the original created by Jennifer Scott on tylerpaper.com, see more information here.

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