Diamond Banc Targets $250 Million in Revenue and 40 U.S. Locations by 2030

Luxury asset financial services company expects $85M+ in 2026 revenue as national expansion and watch-backed lending accelerate

COLUMBIA, MO, UNITED STATES, October 13, 2026 /EINPresswire.com/ — Diamond Banc, a luxury asset financial services company specializing in diamonds, fine jewelry and luxury watches, today announced plans for significant national expansion following several years of rapid growth.

Diamond Banc has grown from $4 million in top-line revenue in 2018 to $60 million in 2025 and is currently trending toward more than $85 million in 2026. The company projects more than $130 million in 2027, representing an average annual growth rate of approximately 47% since 2018.

The company currently operates 17 offices nationwide and plans to add an average of seven locations annually over the next three years, targeting approximately 40 U.S. offices and $250 million in annual revenue by the end of 2030.

Diamond Banc has funded its expansion through earned profits rather than relying heavily on outside capital, opening new offices as existing locations achieve established performance benchmarks.

“We’ve always believed that sustainable growth comes from building a profitable business first and expanding from a position of strength,” said Mills Menser, founder and CEO of Diamond Banc. “Our goal is to build the leading national financial services company for people looking to unlock the value of their jewelry, diamonds and luxury watches.”

Founded in 2007, Diamond Banc provides consumers with multiple ways to access liquidity from luxury assets, including outright purchases, jewelry equity loans and consignment-related services. The company expects to transact with more than 15,000 clients in 2026, representing more than 75,000 individual items.

Rolex-Backed Lending Continues to Grow

While approximately 85% to 90% of Diamond Banc’s top-line revenue comes from its buy/sell business, the company is also seeing growth in lending against luxury assets.

Diamond Banc expects to fund approximately $25 million in loans in 2026, with roughly $10 million backed by luxury watches.

Rolex is a significant part of that activity. Diamond Banc funded 586 Rolex-backed loans totaling $5.63 million in 2024 and 665 loans totaling $6.49 million in 2025. Through September 30, 2026, the company had already funded 538 Rolex-backed loans totaling $6.59 million, surpassing the dollar amount funded during all of 2025.

Based on current activity, Diamond Banc projects approximately $8.8 million in Rolex-backed loans for full-year 2026, which would represent approximately 36% growth over 2025 and 56% over 2024.

“A Rolex owner who needs liquidity doesn’t necessarily have to sell a watch they may want to keep long term,” Menser said. “Lending gives them another option to access the majority of their watch’s value while still maintaining ownership. Our watch borrowers range from clients borrowing $5,000 against a single watch to more than $250,000 against a collection.”

Investing in Technology and Data

As Diamond Banc expands, the company is also investing in proprietary technology, data and AI to support valuations, transaction management and decision-making. Its growing database incorporates information across offers, loans, sales and quotes, providing additional insights as transaction volume increases.

Diamond Banc’s expansion strategy includes additional locations across the East and West Coasts and other major metropolitan markets, with potential markets including New York, San Francisco, Seattle, Denver, Pasadena, Calabasas, Newport Beach, Columbus, Birmingham and additional locations in South Florida.

About Diamond Banc
Founded in 2007 by Mills Menser, Diamond Banc is a luxury asset financial services company providing liquidity solutions for diamonds, fine jewelry, luxury watches and other high-value assets. The company offers outright purchases, jewelry equity loans and other liquidity options designed to help clients access the value of their assets. For more information, visit Diamond Banc and follow @diamondbanc on Instagram and Facebook.

Kassia Kelly
Diamond Banc
+1 941-877-5472
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