• Local entrepreneur and former CVS executive will spearhead the brand’s development across the Charleston area
• Expansion strengthens VIO Med Spa’s growing presence across the East Coast
• First Charleston area location targeted to open in 2027

CHARLESTON, S.C., Sept. 21, 2026 /PRNewswire/ — VIO Med Spa, a nationally recognized, physician-guided medical spa franchise specializing in advanced, non-invasive aesthetic and wellness treatments, has signed a three-unit development agreement to enter South Carolina for the first time, bringing the brand to the greater Charleston area. The first location is expected to open in 2027, with site selection currently underway.

“Charleston is more than a new market on the map for VIO; it is an important link in the East Coast footprint we are building,” said Ryan Rao, Chief Development Officer at VIO Med Spa. “The city’s deep-rooted culture of hospitality makes it an especially meaningful place to introduce our brand because the guest experience matters just as much as the services themselves. Establishing VIO here strengthens our presence in the Southeast and positions us to carry that momentum into new markets along the East Coast.”

Healthcare Executive Turns to Multi-Unit Franchise Ownership
Leading VIO Med Spa’s Charleston development is local entrepreneur Ted Loya, who spent more than 23 years with CVS Health in the company’s pharmacy benefits business, working with major national employers to provide prescription benefit services. When Loya began exploring business ownership, his healthcare background and personal interest in wellness naturally drew him toward the growing medical aesthetics space, where he saw an opportunity to build a business centered on personalized, service-driven care.

New to both franchising and medical aesthetics, Loya focused on finding an experienced brand with a proven system and national footprint. VIO’s established infrastructure, strong financial backing, and existing brand presence across the East Coast, including North Carolina and Georgia, gave him confidence in bringing the brand to South Carolina.

“After more than two decades in healthcare, I wanted my next chapter to remain connected to an industry that improves how people feel and live,” said Loya. “VIO stood out because it pairs the structure and support of an established franchise with a highly personal, physician-guided guest experience. Charleston values quality, relationships and exceptional service, and I believe VIO is uniquely positioned to become a trusted part of this community.”

A Physician-Guided Model Built for Scalable Growth
Built on established clinical protocols and medical oversight, VIO Med Spa delivers a range of medical-grade aesthetic and wellness services, including injectables, skin rejuvenation, laser treatments, and facials, which are designed to prioritize safety, consistency, and results.

Named the #1 Med Spa Franchise in Entrepreneur Magazine’s Franchise 500® for a third straight year in 2026, VIO Med Spa is attracting experienced and new operators drawn to the brand’s strong unit-level performance. VIO Med Spa’s Franchise Disclosure Document reports a $1.3M AUV for all operating locations throughout 2025, along with a $2.3M top-quartile system average*.

The brand is actively seeking franchise partners and multi-unit operators with backgrounds in hospitality, fitness, healthcare-adjacent, QSR, and other service-driven industries.

To learn more about VIO Med Spa’s franchising opportunity, please visit: https://viomedspafranchise.com/.

About VIO Med Spa®
Founded in 2017, VIO Med Spa is a category-leading medical spa franchise redefining results-driven aesthetics and wellness with an uncompromising commitment to safety. Headquartered in Nashville, TN, VIO is built on the philosophy that every guest deserves transparent, expert-led, and personalized care. Entering 2026, the nationally recognized brand operates 65 locations across 20 states, with more than 175 territories open, sold, or actively in development. Backed by Freeman Spogli, a strategic growth partner with deep experience scaling consumer and franchise brands, VIO is supported by robust operational infrastructure, expanded senior leadership and field operations, data-driven insights, and long-term capital to fuel continued expansion. VIO offers a full range of treatments, including injectables, skin rejuvenation, advanced facials, wellness services, and medical-grade skincare, all designed to help guests look great and feel amazing®.

*Source: Item 19, VIO Med Spa 2026 Franchise Disclosure Document (issued March 13, 2026), reflecting average Gross Sales of Operational Franchise Outlets during the 2025 Calendar Year, based on a total of 51 Operational Franchise Outlets (16 operating as a Spa and 35 as a Spa Management Business); the total represents the cumulative average across all four quartiles. Some outlets have achieved this level of performance; there is no assurance a new franchisee will achieve similar results. Individual results may vary, and past performance does not guarantee future results.

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SOURCE VIO Med Spa